GHIDINI LIGHTING, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new GHIDINI LIGHTING product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with GHIDINI LIGHTING ERP system. Once validated, information is published on GHIDINI LIGHTING corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

[it]
Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.

LUCITALIA MILANO, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new LUCITALIA MILANO product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with LUCITALIA MILANO ERP system. Once validated, information is published on LUCITALIA MILANO corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

[it]
Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.

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Company profile

Born from history and raised by tradition, Latourba is a haven for the soul and a gateway into the earth’s secrets. As artisanal methods blend with viticulture and historical knowledge to craft a wine like no other, Latourba’s single vineyard offers its visitors a lot more than wine to quench their thirst; it brings the earth’s spirit to life, giving it taste, texture and a rich palette of color, inviting anyone to return to nature’s serene and warm embrace.

Business situation: The requirements
Create an online presence for the brand: Setup and activate all social media networks.

Project objectives

- Establish an online presence 
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients

Coperon solutions & services

- Channels update
- Community management
- Monitor and review the strategy results
- Content creation and execution

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched
- Strategy to reach local and international audiences in different markets

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