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SEDCO Holding financial launched a literacy program, Riyali, to encourage financial responsibility and planning in Saudi Arabia and help the country’s youth reach their life goals. Riyali offers free interactive workshops for students and young people. It is available online and mobile based on an e-learning model to benefit a wider audience.
 
To improve the program global reach, Coperon was requested to assess Riyali website and implement an effective Search Engine Optimization strategy to make the website more visible, and that means more traffic and more opportunities to increase the program audience.

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