Search Engine Optimization

Search engines, consumer searching behaviors and search engine optimization have all changed. Today, thanks to smarter and more sophisticated algorithms, modern search engines have gotten better than ever at understanding, measuring and rewarding the kinds of factors that go into a great web experience for humans.
Because of these frequent and sometimes unexpected changes, we constantly adapt our approach and our processes to help our clients gain relevant organic traffic to their website.

Search Engine Optimization is about people!
Today’s buyers have become more sophisticated which means that the way a company approaches Search Engine Optimization must evolve as well. The expectation for content quality among customers has raised and search engines have become very good at understanding the intent behind search queries. This combination should lead marketers to one simple conclusion: if you want to rank well within search engines, you must appeal to your audience.
At Coperon Technologies, we are paving the way toward an amplified, effective method toward truly optimizing content to not only perform better in search, but to provide a better user experience and guide users to conversions with an inbound, customer-driven approach.

Our methodology has been applied across hundreds of client internet marketing programs, helping to increase sales, leads and search visibility. We integrated approach to digital marketing includes SEO, content marketing and social media, in order to put the right one of your company assets in front of interested consumers at the right point in their purchasing journey.

SEO Requires a Data-Driven Approach

At its core, SEO is about researching information to gain insight into your audience. There is a critical need to have a full-circle understanding of your search audience and the types of content that appeal to them by incorporating systematic research into your Search Engine Optimization marketing plan and taking into consideration the data points that provide the key information needed to create an effective strategy for being the best answer for your target audience. With a data-driven SEO strategy, we will help you: reach your audience, encourage them to engage, and guide them through the marketing funnel toward a conversion.

The toolbox:
• Search engine optimization management
• Technical website optimization
• Organic search consulting
• SEO copywriting
• Link building
• SEO audit services