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Year after year, social media evolves.
Staying up to date with the latest trends and marketing news can feel overwhelming but, for us marketers, it is crucial to stay on top of the digital landscape to seize new opportunities.
Ever since the pandemic, businesses have seen significant growth in their social media investments.

With new trends already starting to pave the way in 2022, here are the top 5 growing social media trends and how you can capitalize on them for your business.

1) Video Content
Thanks to TikTok, Instagram Reels, and YouTube Shorts, short-form video content is growing rapidly.
Lately, videos are proving to perform better than static photos and generate higher engagement.

B2B and B2C marketers will continue to use more short and valuable content-packed videos to keep their audience informed and interested in their brands in 2022.

If you're planning to start creating video content for your business, keep in mind that the key to growing your online presence is to create content that's relevant to your target audience.

2) Social Commerce
Social Commerce is the practice of selling products directly on social media platforms.
In 2021, e-commerce companies found real growth in social commerce, and this trend is expected to skyrocket in 2022.

For years now, social media has been a great channel for product discovery.
But, it is only recently that companies have started to consider offering the entire shopping experience on a social media platform, from product discovery to the final purchase.

Time to say goodbye to high customer churn rates and hello to customers shopping while simply scrolling through their feeds.

3) Customer Service through Social Media Platforms
A strong marketing strategy will always be customer-centric.

As marketers, you've probably heard this a thousand times: to retain loyal customers, you have to build a strong relationship with them.
What other way than amazing customer service to build that relationship and talk with your customers directly?

In fact, social marketing is one of the oldest forms of marketing on social media as Twitter can prove.
Leveraging social media to help your customers with their inquiries and connect with them will always go a long way.

4) Paid Social Media Budgets
Organic brand awareness and engagement are hard.
Even more so with ever-changing algorithms!
With the decline of organic reach, marketers are facing an uphill battle. Businesses had no other choice than to turn to paid social media ads to reach their target audience.

In 2022, more businesses will dedicate a percentage of their revenue to social media marketing to be able to exist online.
This strategy seems to be working particularly well with ads targeted to audiences in specific geographic areas.

5) Brand Values
Emotions drive decisions!
Showing your company's human side and your brand values will help you connect with your customers on a much deeper level.

In 2022, it is no longer enough to offer a great product.
Today, customers want to get to know your personality, your morals, and your core principles.

If you haven't started yet, it is time to start showcasing on social media how your brand is helping your community and creating a better future.

Conclusion
Social media is always changing and evolving. Trends shift and new practices emerge.

While marketers struggle to find the best strategy to follow on social media, new trends allow you to experiment and understand your audience.

So, if you’re looking to revamp your digital marketing strategy for 2022, whether by implementing customer service into your social media channels, or getting into paid social media ads, or more, give Coperon Technologies a call.