PPC

Why do you need digital advertising?
Put simply, to gain immediate visibility and results. Online advertising and paid search can help you reach beyond your existing network and tap into new, highly targeted audience via search, display and social advertising.

How can paid media help you get more customers?

Ideally, digital advertising will reach the audience you did not even know you had. Whether you are promoting content, building your pipeline or working towards a sales goal, paid media extends your reach and engages the customers you want.

Paid media leverages big data to deliver specific messages to a specific audience for a customized, personalized approach for more leads and sales.

How can Coperon help you?

A cohesive, Search Engine Marketing strategy that integrates with your content marketing, social media and SEO strategy is essential for success. We can work with you to determine the best approach for reaching your marketing goals while aligning with your overall marketing strategy.

Our team will work with you to determine the best approach to digital advertising for your business by helping you create a strategy for and implementing services from our toolbox.

The toolbox:

• Digital Advertising and Paid Search Capabilities
o Search Advertising
o Shopping Advertising
o Sponsorship Advertising
o Display Advertising
o Native Advertising
o Remarketing/Retargeting

• Digital Advertising Placement Opportunities
o Google Networks
o Bing and Yahoo! Networks
o LinkedIn
o Twitter
o Facebook
o YouTube
o Pinterest
o Site Specific Sponsorships
o Syndication/Exchanges

• Paid Search Program Components
o PPC Consulting & Assessments
o SEM Competitive Analysis
o Bid Optimization
o Paid Campaign Build-Outs
o Ad Creative Optimization
o Landing Page Optimization
o Ad Copy Testing
o Keyword Expansion for Paid Terms