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Company profile
Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them.

Business situation: The requirements
Create an online presence for the brand: Develop an e-commerce.
SEO optimization in order to get better indexed in Google SERPs.

What we did:

Coperon assisted Sarah’s Bag team in the development of their eCommerce platform. The activities covered the implementation of a custom design, advice on the organization of the online catalog, products information enrichment and the integration of online payment. Considering that the application of a Digital Strategy is an essential key to success in online sales, Coperon assesses regularly the site activity with an objective to improve the sales; users’ behavior was shared with Sarah’s Marketing team and the website was adapted accordingly. Coperon coaches and assists the Marketing team in the optimization of their digital marketing strategy and the re-alignment of the strategy. 

The outcome:

From the days the site went live, Sarah’s bag witnessed a sustained growth of its market reach.
The robustness of the platform, the quality of the website content and the adoption of a multi-channel marketing strategy maximized the opportunities that concretized into an increase of Sarah’s bag sales.

SEO:

To attract more traffic to the website, Coperon, in coordination with Sarah’s Bag Management, set the appropriate digital strategy to improve the website ranking and visibility, aiming for more sales online.

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Company profile
Proteens in a gym located in the center of ashrafieh, offering a wide range of physical activities for kids, teens and adults.

Business situation: The requirements
Proteens required an increase of its membership rate, a stronger online presence and a higher gym location exposure.

Project objectives

- Review the current online presence 
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients

Coperon services

- Channels updated
- Community management
- Monitoring and review the strategy results
- Social mention monitoring
- Coherent content creation

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Higher exposure rate

Company profile

Born from history and raised by tradition, Latourba is a haven for the soul and a gateway into the earth’s secrets. As artisanal methods blend with viticulture and historical knowledge to craft a wine like no other, Latourba’s single vineyard offers its visitors a lot more than wine to quench their thirst; it brings the earth’s spirit to life, giving it taste, texture and a rich palette of color, inviting anyone to return to nature’s serene and warm embrace.

Business situation: The requirements
Create an online presence for the brand: Setup and activate all social media networks.

Project objectives

- Establish an online presence 
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients

Coperon solutions & services

- Channels update
- Community management
- Monitor and review the strategy results
- Content creation and execution

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched
- Strategy to reach local and international audiences in different markets

Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems. Each jewel echoes a different sense of emotion, celebrating what it means to be a woman.
To showcase her products to clients worldwide and expand her market reach, Nada Ghazal was convinced that e-commerce represents the most appropriate channel to share her creations. However, Nada Ghazal was confronted with the challenge of communicating online the same experience her clients feel when visiting her points of sale.
In close collaboration with its graphic designer and Nada’s guidance, Coperon developed the eCommerce platform, to include all the creations, while recreating a meaningful user experience for clients to shop easily.
Nada Ghazal’s marketing team was trained on the usage of the content management solution, required for the update of the eCommerce platform and tracking of the online sales.
Collaboration did not stop there since this was more considered as a first experience, several brain-storming sessions led to the launch of the SEO (Search Engine Optimization) activity with a social media consultation. A global digital strategy was set, implemented and monitored by Coperon to ensure the best representation of Nada Ghazal’s online.

PROJECT OBJECTIVES

• Reflect on Nada Ghazal website, focusing on the emotions that drive the brand and its products,
• Improve the brand exposure to expand the market reach,
• Ensure the best user experience for clients to shop the latest designs.

 

HOW WE DID IT

• Deployment of an eCommerce platform, to manage the products catalog and cover the complete sales cycle,
• Training of the marketing team on the usage and monitoring of the eCommerce platform,
• Analysis of the brand presence online and implementation of an SEO strategy.

WHY COPERON TECHNOLOGIES

• More than 20 years of proven international experience in the implementation of online catalogs and eCommerce platforms,
• Readiness to customize the delivered solution to cope with clients specific needs,
• Full provision of the required services needed to successfully achieve an online sales strategy.

It’s been a great pleasure working with Coperon. Their know-how has put me at so much ease, and their team has been amazing! I feel they are a partner rather than a supplier.