Company profile
Delicious waffles and chocolate prepared with love – that’s what Belgium is famous for, right? Not exactly. For a while now, Belgium also stands for trendy lights that not only look  great, but also have compelling inner values.
State-of-the-art LEDs that feel equally at home in a cosy attic apartment or in the hippest club in the city. Because they save space, preserve resources, and offer a greater quality of life. And that is exactly what Wever & Ducré want. Where do they get their inspiration? From people like you who share their passion for beautiful things and who attach just as much importance to appealing design as to high-quality construction.

Project objectives

- Provide enriched product information to Wever & Ducré clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best Wever & Ducré rich information
- Enrich the compete database with the latest products information based on Wever & Ducré's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of Wever & Ducré clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates in multi-language
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

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Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems. Each jewel echoes a different sense of emotion, celebrating what it means to be a woman.
To showcase her products to clients worldwide and expand her market reach, Nada Ghazal was convinced that e-commerce represents the most appropriate channel to share her creations. However, Nada Ghazal was confronted with the challenge of communicating online the same experience her clients feel when visiting her points of sale.
In close collaboration with its graphic designer and Nada’s guidance, Coperon developed the eCommerce platform, to include all the creations, while recreating a meaningful user experience for clients to shop easily.
Nada Ghazal’s marketing team was trained on the usage of the content management solution, required for the update of the eCommerce platform and tracking of the online sales.
Collaboration did not stop there since this was more considered as a first experience, several brain-storming sessions led to the launch of the SEO (Search Engine Optimization) activity with a social media consultation. A global digital strategy was set, implemented and monitored by Coperon to ensure the best representation of Nada Ghazal’s online.

PROJECT OBJECTIVES

• Reflect on Nada Ghazal website, focusing on the emotions that drive the brand and its products,
• Improve the brand exposure to expand the market reach,
• Ensure the best user experience for clients to shop the latest designs.

 

HOW WE DID IT

• Deployment of an eCommerce platform, to manage the products catalog and cover the complete sales cycle,
• Training of the marketing team on the usage and monitoring of the eCommerce platform,
• Analysis of the brand presence online and implementation of an SEO strategy.

WHY COPERON TECHNOLOGIES

• More than 20 years of proven international experience in the implementation of online catalogs and eCommerce platforms,
• Readiness to customize the delivered solution to cope with clients specific needs,
• Full provision of the required services needed to successfully achieve an online sales strategy.

It’s been a great pleasure working with Coperon. Their know-how has put me at so much ease, and their team has been amazing! I feel they are a partner rather than a supplier.

GRUPO MCI, founded in 1972 in Barcelona, is an international leading engineering and manufacturer company of integral architectural lighting solutions for indoor and outdoor lighting applications. MCI Light is one of GRUPO MCI brands that provides a new lighting experience to customers, offering a wide range of indoor and outdoor lighting products, many of can be customized to fit specific applications.

What We Did:
GRUPO MCI selected Coperon Technologies for its ability in providing online catalog solutions, capable of managing the multitude of configurations MCI Lights propose and for its proven record in supporting companies from the lighting industry. Based on a design provided by GRUPO MCI, Coperon deployed its Content Management System for the editing of the website corporate pages.

For the online catalog and product configurator, Coperon’s product information management system handled the specificities of the different products families. Rules were set to assist in the product code configuration, options selections, the final generation of a product code and its related product data sheet. Coperon content team handled the enrichment, in Spanish and English, of the website pages and products catalog.

The Outcome:
The deployment of the product code configurator simplified GRUPO MCI need to showcase the large number of possibilities its product lines can offer. Specific generation of products data sheets answered the expectations of GRUPO MCI professional partners, such as lighting designers, architects, engineers…; it provided them with custom designed fixtures to fit their particular applications.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

We have chosen Coperon as our technology partner and solution provider to assist us in the development of our digital identity with the configuration of lighting products and online catalog.

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Hemos elegido a Coperon como nuestro socio tecnológico y proveedor de soluciones para ayudarnos en el desarrollo de nuestra identidad digital con la configuración de productos de iluminación y catálogo en línea.

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Company profile

Romance Time is a multi-brand world of fashionable watches and accessories.

Business situation: The requirements
Create an online presence for the brand: Setup and activate all social media networks.

Project objectives

- Establish an online presence 
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients

Coperon solutions & services

- Channels creation
- Community management
- Monitor and review the strategy results

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched

Working with Coperon was of high level of professionalism, reliability and a great team support!