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The Coperon team has always been professional. Always very helpful and quick to deal with any situation. They always try to find the best solution and meet our requests. 

Company profile
Vide-Posh is a friendly and authentic concept store featuring interiors, filled with design ideas, French country, bohemian and Scandinavian styles, blending together in an original environment. A Home & garden focused store, but you can also find books, “brocante finds”, women accessories & many other treasures.

Business situation: The requirements
Vide-Posh wanted to empower its online presence and increase their sales.

Project objectives

- Increase brand awareness and exposure to the social media pages
- Create an online brand identity
- Drive traffic to the shop
- Generate leads

Coperon services

- Channels updated
- Content calendar for the social media networks
- Establish an online strategy to meet the main objectives
- Creation of themed newsletters in order to keep customers up-to-date
- Community management
- Monitor and review the strategy results

Global benefits achieved

- Stronger brand notoriety
- Online campaigns launched
- Increase in sales

Company profile
Ivela offers all the advantages of an industrial and commercial organization, able to support the customer, from product selection to project consulting, working together with well-known architects and designers.

Project objectives

- Provide enriched product information to Ivela clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best Ivela rich information
- Enrich the compete database with the latest products information based on Ivela's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of Ivela clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates in multi-language
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

Coperon solutions are really improving our brand image. I'm glad to work with all the team: they are dynamic and always suggesting the right solution for every problem!

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LUCITALIA MILANO, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new LUCITALIA MILANO product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with LUCITALIA MILANO ERP system. Once validated, information is published on LUCITALIA MILANO corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

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Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.