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Company profile
Pascale Sloukgi is an interior styling artist and blogger.

Business situation: The requirements
Pascale Sloukgi Interior Styling wanted to empower its online presence and increase their leads.

Project objectives

- Increase brand awareness and exposure to the social media pages
- Create an online brand identity
- Generate leads

Coperon services

- Channels updated
- Content calendar for the social media networks
- Establish an online strategy to meet the main objectives
- Monitor and review the strategy results

Global benefits achieved

- Stronger brand notoriety
- Online campaigns launched

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Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems. Each jewel echoes a different sense of emotion, celebrating what it means to be a woman.
To showcase her products to clients worldwide and expand her market reach, Nada Ghazal was convinced that e-commerce represents the most appropriate channel to share her creations. However, Nada Ghazal was confronted with the challenge of communicating online the same experience her clients feel when visiting her points of sale.
In close collaboration with its graphic designer and Nada’s guidance, Coperon developed the eCommerce platform, to include all the creations, while recreating a meaningful user experience for clients to shop easily.
Nada Ghazal’s marketing team was trained on the usage of the content management solution, required for the update of the eCommerce platform and tracking of the online sales.
Collaboration did not stop there since this was more considered as a first experience, several brain-storming sessions led to the launch of the SEO (Search Engine Optimization) activity with a social media consultation. A global digital strategy was set, implemented and monitored by Coperon to ensure the best representation of Nada Ghazal’s online.

PROJECT OBJECTIVES

• Reflect on Nada Ghazal website, focusing on the emotions that drive the brand and its products,
• Improve the brand exposure to expand the market reach,
• Ensure the best user experience for clients to shop the latest designs.

 

HOW WE DID IT

• Deployment of an eCommerce platform, to manage the products catalog and cover the complete sales cycle,
• Training of the marketing team on the usage and monitoring of the eCommerce platform,
• Analysis of the brand presence online and implementation of an SEO strategy.

WHY COPERON TECHNOLOGIES

• More than 20 years of proven international experience in the implementation of online catalogs and eCommerce platforms,
• Readiness to customize the delivered solution to cope with clients specific needs,
• Full provision of the required services needed to successfully achieve an online sales strategy.

It’s been a great pleasure working with Coperon. Their know-how has put me at so much ease, and their team has been amazing! I feel they are a partner rather than a supplier.

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Company profile
Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them.

Business situation: The requirements
Create an online presence for the brand: Develop an e-commerce.
SEO optimization in order to get better indexed in Google SERPs.

What we did:

Coperon assisted Sarah’s Bag team in the development of their eCommerce platform. The activities covered the implementation of a custom design, advice on the organization of the online catalog, products information enrichment and the integration of online payment. Considering that the application of a Digital Strategy is an essential key to success in online sales, Coperon assesses regularly the site activity with an objective to improve the sales; users’ behavior was shared with Sarah’s Marketing team and the website was adapted accordingly. Coperon coaches and assists the Marketing team in the optimization of their digital marketing strategy and the re-alignment of the strategy. 

The outcome:

From the days the site went live, Sarah’s bag witnessed a sustained growth of its market reach.
The robustness of the platform, the quality of the website content and the adoption of a multi-channel marketing strategy maximized the opportunities that concretized into an increase of Sarah’s bag sales.

SEO:

To attract more traffic to the website, Coperon, in coordination with Sarah’s Bag Management, set the appropriate digital strategy to improve the website ranking and visibility, aiming for more sales online.

Company profile
La Redoute is the largest retail mail order company in France with one of its branches based in Lebanon.

Project objectives

- La Redoute requires its subsidiaries to turn its paper catalogs in an electronic form
- The objective is to reduce progressively the printing of paper catalogs
- The online catalog should respect products categorization and provide a maximum of information about the products
- The online catalog should cover the complete sales cycle from catalog browsing, through cart management ending in payment processing.

Coperon solutions & services

- Coordination with La Redoute France for a complete understanding of the standard catalog database structure.
- Coordination with a french design agency for the defintition of the visual layout.
- Design of the catalog database and development of automated procedures for the import of the master data into Coperon Data Manager database.
- Development of the complete website including online catalog, cart management, order processing and online payment.

Global benefits achieved

- Deployment of an online catalog for La Redoute Liban subsidiary that includes close to 50000 products.
- Classification of the products by brand, categories etc.
- Complete support of online sales, from catalog browsing to online order and payment.