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Company profile
Vide-Posh is a friendly and authentic concept store featuring interiors, filled with design ideas, French country, bohemian and Scandinavian styles, blending together in an original environment. A Home & garden focused store, but you can also find books, “brocante finds”, women accessories & many other treasures.

Business situation: The requirements
Vide-Posh wanted to empower its online presence and increase their sales.

Project objectives

- Increase brand awareness and exposure to the social media pages
- Create an online brand identity
- Drive traffic to the shop
- Generate leads

Coperon services

- Channels updated
- Content calendar for the social media networks
- Establish an online strategy to meet the main objectives
- Creation of themed newsletters in order to keep customers up-to-date
- Community management
- Monitor and review the strategy results

Global benefits achieved

- Stronger brand notoriety
- Online campaigns launched
- Increase in sales

Company profile
Havells-Sylvania is a leading, full-spectrum provider of professional and architectural lighting solutions. Built on over a century of expertise in lamps and luminaires, Havells-Sylvania supplies state-of-the art products and systems to the public, commercial and private sectors, worldwide. Havells-Sylvania strives to deliver the finest products, service and consulting possible. All over the world, people rely on group companies: Concord, Lumiance and Sylvania, for top quality, energy-efficient solutions to suit their individual lighting needs.

Project objectives

- Manage a multi-manufacturers group with their various technical products’ specifications including their different international branches.
- Implement a multi-lingual centralized corporate products database.
- Offer a professional product navigation to reach the most accurate items.

Coperon solutions & services

- Deployment of iPartner Data Manager, an efficient products database management solution.

- Integration of iPartner Product Expert, Coperon parameterized search engine.
- Customized print datasheet for an updated information file for various usages, from clients to suppliers and architects…
- Complete dedicated support in the management of the site content.

Global benefits achieved

- Up-to-date online products data, permanently maintained to reflect the latest products changes.
- Intuitive and logical approach to get the desired lighting fixture.
- Hassle-free maintenance of the online data, through a complete outsourcing of the data entry work to Coperon.

Coperon is a fundamental partner in our company-wide digital communications project. Our internal team relies on Coperon"s deep lighting industry knowledge combined with its powerful e-catalog tools.

Company profile
Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them.

Business situation: The requirements
Create an online presence for the brand: Develop an e-commerce.
SEO optimization in order to get better indexed in Google SERPs.

What we did:

Coperon assisted Sarah’s Bag team in the development of their eCommerce platform. The activities covered the implementation of a custom design, advice on the organization of the online catalog, products information enrichment and the integration of online payment. Considering that the application of a Digital Strategy is an essential key to success in online sales, Coperon assesses regularly the site activity with an objective to improve the sales; users’ behavior was shared with Sarah’s Marketing team and the website was adapted accordingly. Coperon coaches and assists the Marketing team in the optimization of their digital marketing strategy and the re-alignment of the strategy. 

The outcome:

From the days the site went live, Sarah’s bag witnessed a sustained growth of its market reach.
The robustness of the platform, the quality of the website content and the adoption of a multi-channel marketing strategy maximized the opportunities that concretized into an increase of Sarah’s bag sales.

SEO:

To attract more traffic to the website, Coperon, in coordination with Sarah’s Bag Management, set the appropriate digital strategy to improve the website ranking and visibility, aiming for more sales online.

LUCITALIA MILANO, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new LUCITALIA MILANO product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with LUCITALIA MILANO ERP system. Once validated, information is published on LUCITALIA MILANO corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

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Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.

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