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Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems. Each jewel echoes a different sense of emotion, celebrating what it means to be a woman.
To showcase her products to clients worldwide and expand her market reach, Nada Ghazal was convinced that e-commerce represents the most appropriate channel to share her creations. However, Nada Ghazal was confronted with the challenge of communicating online the same experience her clients feel when visiting her points of sale.
In close collaboration with its graphic designer and Nada’s guidance, Coperon developed the eCommerce platform, to include all the creations, while recreating a meaningful user experience for clients to shop easily.
Nada Ghazal’s marketing team was trained on the usage of the content management solution, required for the update of the eCommerce platform and tracking of the online sales.
Collaboration did not stop there since this was more considered as a first experience, several brain-storming sessions led to the launch of the SEO (Search Engine Optimization) activity with a social media consultation. A global digital strategy was set, implemented and monitored by Coperon to ensure the best representation of Nada Ghazal’s online.

PROJECT OBJECTIVES

• Reflect on Nada Ghazal website, focusing on the emotions that drive the brand and its products,
• Improve the brand exposure to expand the market reach,
• Ensure the best user experience for clients to shop the latest designs.

 

HOW WE DID IT

• Deployment of an eCommerce platform, to manage the products catalog and cover the complete sales cycle,
• Training of the marketing team on the usage and monitoring of the eCommerce platform,
• Analysis of the brand presence online and implementation of an SEO strategy.

WHY COPERON TECHNOLOGIES

• More than 20 years of proven international experience in the implementation of online catalogs and eCommerce platforms,
• Readiness to customize the delivered solution to cope with clients specific needs,
• Full provision of the required services needed to successfully achieve an online sales strategy.

It’s been a great pleasure working with Coperon. Their know-how has put me at so much ease, and their team has been amazing! I feel they are a partner rather than a supplier.

Company profile
Produced from the alcohol of grapes and blended with fresh anise all selected with great care, Arak Brun is the world’s most famous arak.

Business situation: The requirements
Create an online presence for the brand: Setup and activate all social media networks.

Project objectives

- Establish an online presence
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients

Coperon solutions & services

- Channels creation
- Community management
- Monitor and review the strategy results

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched
- The campaign "Lebnen elo ta3mme" 2016/2017 won among the top 10 local campaigns based on industry votes.

We really enjoy working with Coperon's team, as they are very professional and always available and responsive!

Company profile
Strategically nestled in the heart of Ashrafieh, minutes away from the airport and in close proximity to the capital’s most famous landmarks, including ABC mall, Hotel Dieu Hospital, Sassine Square, Downtown and the Badaro-Sodeco district, the new apartment concept in Beirut combines perfectly between the convenience of a hotel and the comfort of home to offer a uniquely intimate experience.

Business situation: The requirements
Maintain a stable activity on social media networks and reach local and international markets.

Project objectives

- Review the current online presence 
- Increase exposure to the social media pages
- Increase engagement with followers and potential guests
- Increase the international exposure

Coperon services

- Channels updated
- Community management
- Monitor and review the strategy results
- Social mention monitoring
- Online brand mention monitoring

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched
- International exposure reached through the social media networks.

GRUPO MCI, founded in 1972 in Barcelona, is an international leading engineering and manufacturer company of integral architectural lighting solutions for indoor and outdoor lighting applications. MCI Light is one of GRUPO MCI brands that provides a new lighting experience to customers, offering a wide range of indoor and outdoor lighting products, many of can be customized to fit specific applications.

What We Did:
GRUPO MCI selected Coperon Technologies for its ability in providing online catalog solutions, capable of managing the multitude of configurations MCI Lights propose and for its proven record in supporting companies from the lighting industry. Based on a design provided by GRUPO MCI, Coperon deployed its Content Management System for the editing of the website corporate pages.

For the online catalog and product configurator, Coperon’s product information management system handled the specificities of the different products families. Rules were set to assist in the product code configuration, options selections, the final generation of a product code and its related product data sheet. Coperon content team handled the enrichment, in Spanish and English, of the website pages and products catalog.

The Outcome:
The deployment of the product code configurator simplified GRUPO MCI need to showcase the large number of possibilities its product lines can offer. Specific generation of products data sheets answered the expectations of GRUPO MCI professional partners, such as lighting designers, architects, engineers…; it provided them with custom designed fixtures to fit their particular applications.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

We have chosen Coperon as our technology partner and solution provider to assist us in the development of our digital identity with the configuration of lighting products and online catalog.

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Hemos elegido a Coperon como nuestro socio tecnológico y proveedor de soluciones para ayudarnos en el desarrollo de nuestra identidad digital con la configuración de productos de iluminación y catálogo en línea.