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With over 3.6 billion people on social media platforms currently and an expectation of over 4.4 billion people by 2025.

You've probably heard a lot about social selling this past year.

With over 3.6 billion people on social media platforms currently and an expectation of over 4.4 billion people by 2025. Ultimately, social selling will become a substantial part of any sales strategy in the coming years.

While many believe that social selling is selling products and services on social media, it is not. Nor is it social media marketing or social media advertising. It is not about pushing a product or a service on social media.

So, what exactly is social selling?
If you’re present and engaging on social media platforms, then you’re already practicing the basics of social selling.
Simply, social selling is researching prospects and potential customers and then connecting with them on social media to create a relationship.
Basically, social selling is the 21st century's version of cold calling.

The key is to connect with and attract the right leads to reach your sales goals through meaningful and valuable content and interactions.

So, why should you care about social selling?
Although social selling does not guarantee quick sales such as social media ads, it helps build loyal and trusted relationships with potential customers which will help you stay top of mind.
Today, in this highly competitive business world, it is tough to stand out. Businesses should leverage every tool they can to be able to withstand the competition.
And, what better way to stand out than finding your prospect, understanding their need, and providing the solution exactly when the time is right. Succeeding in this practice will inevitably help you establish trust and build loyal relationships that lead to profitable long-term clients.
Social media platforms have now become search engines where people go to find and research brands, companies, and products and compare them. This means, that potential customers are ready and willing to buy through social platforms.
Being present and engaging with your leads will give your business the credibility it needed to drive sales through those platforms.
At the end of the day, social selling is about humanizing your company and having honest interactions with your prospects by providing them valuable content or a solution to their problem.

How to leverage social selling effectively?
First, in order to find the right prospect, you should know your audience. What are they talking about? What do they need? Where are they most present? Are they interacting with your competitors? Did they have a good experience with them?
The list of questions could go on and on, but ultimately, having a clear image of who your perfect client is will help you know where to look for your prospects and engage with them.

Second, investing time and resources into content marketing can really tip the scale in your favor.
Think about it, at this moment any of your competitors could be social selling and engaging with prospects that could be yours. But, grabbing the attention of your buyer by providing great value and relatable content will get you the sale. Your content is what gives you credibility and helps the buyer measure your knowledge, expertise, and your ability to provide a solution for them.
Your content will help you achieve the positioning you want in the mind of your potential customers.

Conclusion
Today, it is essential to meet customers where they are and at the right time. Whether by joining online communities, using social listening tools, investing in tools such as LinkedIn's Sales Navigator, social selling helps you connect with your audience, allowing you to establish a personal relationship built on trust and value without pushing a product.
If you haven't tried social selling yet, Coperon is here to help you establish a new digital presence and help build your brand image online.

Year after year, social media evolves. Staying up to date with the latest trends and marketing news can feel overwhelming but, for us marketers, it is crucial to stay on top of the digital landscape to seize new opportunities.

Year after year, social media evolves.
Staying up to date with the latest trends and marketing news can feel overwhelming but, for us marketers, it is crucial to stay on top of the digital landscape to seize new opportunities.
Ever since the pandemic, businesses have seen significant growth in their social media investments.

With new trends already starting to pave the way in 2022, here are the top 5 growing social media trends and how you can capitalize on them for your business.

1) Video Content
Thanks to TikTok, Instagram Reels, and YouTube Shorts, short-form video content is growing rapidly.
Lately, videos are proving to perform better than static photos and generate higher engagement.

B2B and B2C marketers will continue to use more short and valuable content-packed videos to keep their audience informed and interested in their brands in 2022.

If you're planning to start creating video content for your business, keep in mind that the key to growing your online presence is to create content that's relevant to your target audience.

2) Social Commerce
Social Commerce is the practice of selling products directly on social media platforms.
In 2021, e-commerce companies found real growth in social commerce, and this trend is expected to skyrocket in 2022.

For years now, social media has been a great channel for product discovery.
But, it is only recently that companies have started to consider offering the entire shopping experience on a social media platform, from product discovery to the final purchase.

Time to say goodbye to high customer churn rates and hello to customers shopping while simply scrolling through their feeds.

3) Customer Service through Social Media Platforms
A strong marketing strategy will always be customer-centric.

As marketers, you've probably heard this a thousand times: to retain loyal customers, you have to build a strong relationship with them.
What other way than amazing customer service to build that relationship and talk with your customers directly?

In fact, social marketing is one of the oldest forms of marketing on social media as Twitter can prove.
Leveraging social media to help your customers with their inquiries and connect with them will always go a long way.

4) Paid Social Media Budgets
Organic brand awareness and engagement are hard.
Even more so with ever-changing algorithms!
With the decline of organic reach, marketers are facing an uphill battle. Businesses had no other choice than to turn to paid social media ads to reach their target audience.

In 2022, more businesses will dedicate a percentage of their revenue to social media marketing to be able to exist online.
This strategy seems to be working particularly well with ads targeted to audiences in specific geographic areas.

5) Brand Values
Emotions drive decisions!
Showing your company's human side and your brand values will help you connect with your customers on a much deeper level.

In 2022, it is no longer enough to offer a great product.
Today, customers want to get to know your personality, your morals, and your core principles.

If you haven't started yet, it is time to start showcasing on social media how your brand is helping your community and creating a better future.

Conclusion
Social media is always changing and evolving. Trends shift and new practices emerge.

While marketers struggle to find the best strategy to follow on social media, new trends allow you to experiment and understand your audience.

So, if you’re looking to revamp your digital marketing strategy for 2022, whether by implementing customer service into your social media channels, or getting into paid social media ads, or more, give Coperon Technologies a call.